“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other” – Bill Gates

The ability to recognise and overcome the regular pitfalls associated with growth is crucial to growth and continuous thrive in business. There is now a huge and dynamic connection between how much of technology an organisation deploys and the execution of it’s overall strategy.  Crucially, the advancement of technology is one that proves more than ever before that the world is a global village and business cannot be done effectively without technology.

While the most obvious benefit of technology in business is allowing organizations work more efficiently and maximizing productivity, there are several other benefits such as better communication, ease of sharing and storing information, remote working and decreasing human error through automated systems. Innovations in technology has improved operations at companies of all sizes and helped turn small and local businesses into global corporations.

We live in the age where information is king, based on this, it is a businessperson’s responsibility to know how to use information and technology to their advantage. It is also extremely important to move at a fast pace and stay with latest inventions and innovations that are available for today’s business scene. From automated solutions and systems to social media for advertising, marketing, ease of access and speed in information, the list of growing technology business tools are simply endless!

The right and effective use of technology ensures organisations have the tools to overcome the challenges of executing on strategy every day and prospering in today’s economic times. To succeed in today’s dynamic business environment, organisations and individuals need to embrace technology, set themselves apart and become innovation Centric. At iCentra we simply say – iCentric!